New portal, new image
The Peruvian Chamber of Coffee and Cocoa celebrated 27 years of institutional history. We are pleased to have been actors and witnesses of the growth process of both chains; the production and consumption of both products has increased exponentially in these years, placing the country in an expectant position, not only in volumes, but also in quality and recognition for its attributes.
This growth has been driven by demand, developed by the private company and initiatives that seek to serve the market. Globalization and new lifestyles promote the consumption of coffee and cocoa, demanding more and more quality and information about what is being used. The development of specialty coffee shops and the boom of fine chocolate, are visible parts of a number of changes that the market lives and which we have to attend.
The coffee and cocoa chains are complex, a lot of information is required to distinguish processes, understand and serve actors and above all, to be able to think how these booms or growths can be translated into improvement of the quality of life and environment in the production zones as in the cities. As important as taking care not to promote deforestation, it is the correct use and recycling of the packages that we generate when we have a coffee or eat a good chocolate.
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The Chamber considers that this need for information is our function. Statistical information, market information, health information, information on how the experience of consumption increases our quality of life, and encourages improvements in production areas. This new web is designed for this, its contents seek to inform in English and Spanish statistics, technical standards, production areas and characteristics in an objective and transparent manner. In the same way, we will present our activities and promote events, courses and all attention to demands in the chains.
This new website will serve not only the member companies of the Chamber or those interested in buying and selling raw materials and derivative products, it will also help consumers, students and the general public to increase their knowledge of the sector and promote the use of serious information. and truthful, as the best promotional tool.